If you’ve landed up on this page to learn how to reduce your blog’s bounce rate, then I believe you know what bounce rate is. But yet, here’s a short definition for the ones who don’t. Bounce rate is the percentage of visitors that leave your site on the first visit itself. For example, if you’re reading this post and close the tab without even looking at any other pagepost on this blog, you bounced away from my blog and hence you contributed to the increase of the bounce rate of my blog. Nobody, including me, wants this to happen or at least keep it as low as possible. There are some ways to do this – below are three.
I’ve been saying this to many bloggers, and I’m again mentioning this here. The ad-placement strategy on your blog should be in such a way that first of all it doesn’t distract the reader. If the reader is distracted, the first bad thing happening to your article would be that it is not being read with concentration. The second thing would be that the reader might get annoyed and close the tab – yes it really does happen. Keeping the ads in the middle of the content is not advised. Using the sidebars or the footer is a good option.
If your ads are from platforms such as Google Adsense etc, then can never be sure whether the ad would open in a new tab or the current tab. If it opens in a new tab, it’s fine for you and your blog but if it opens on the same tab, then what happens The bounce rate just increases!
One more thing to consider here is that if you’re having paid advertisements on your blog, make sure that when clicked, the site opens in a new tab. This can be done by inserting a target=_blank tag to the HTML code of the link.
It feels nice when the readers want to read more of your content, right Then why not provide them with the same. Undoubtedly, there are hundreds of plugins which can help you do the same. And if you’re using the Thesis theme, you don’t even require any plugin! It can be easily done with some lines of codes.
Bloggers often ask the question as to where to display the related posts. The answer is that it depends. If you’ve found a nice plugin that shows the related posts beautifully in your sidebar or below your content, then go ahead and use it. Many blogs are also using pop-ups that show up when the reader scrolls down the page. That is somewhat annoying to many, but can be used if the blog owner prefers.
Related posts are your own posts from your own blog (the same blog). Hence, the bounce rate is not increased! Voila!
Attractive and Content-full Navigation
If you’ve observed, many new sitesblogs such as Forbes nowadays use amazing and eye-catching navigation menus which often force us to read more on their blog. Often, these menus are the floating menus that float with the content as you scroll up or down.
The first thing to keep in mind is the design of your navigation menu. This includes the colors, font style, font size, CSS3 styles (the effects when you hover), the sub-menus etc. When you’re done with the design, then focus on the content within the navigation menu. The content there does have to be eye-catching. This means there’s a test for your ‘sales language’ here. Even though you’ve named your original content in a normal and usual way, you can always change the way it appears on the menu on the front-end by going to your DashboardAppearanceMenus.
The more the visiters travel around your blog, the lesser its bounce rate becomes. The second part for this post shall be out soon.