You see it all the time in newspapers and online, “Blogger makes millions”. Have you ever wondered how you can go about making money from your blog? There are plenty of ways you can earn a little. AdSense is one of them. But that’s not what I want to talk about today. I want to discuss the business model I’ve used to make ‘real’ money online. No one cares about $30 a month. I’m sitting on $8,000 a month coming in from my blog and the associated pages. So strap yourself in, we’re going to learn how the pros do it.
Now look, there are a variety of ways you can go about making some seriously good money online. But the way I do it is a very reputable business model that’s seen plenty of success in the past. I’m talking about email marketing. Let me run you through the ‘make bank with email marketing’ business model and a what is involved.
Select A Niche
When picking a niche, there are two things you need to be mindful of. Firstly, you have to be passionate about it. People will tell you that you can be successful if you’re just ‘interested’ in the topic, but I find it’s much more lucrative if you have a genuine passion for the topic. A good knowledge on the topic is also important.
Secondly, it needs to be profitable. You aren’t going to earn $8,000 a month talking about frogs. It’s just not a profitable market. Niches that have been proven to be highly profitable include ‘make money online’, ‘mens health’, ‘fitness’, etc. You need to find one that is profitable and it needs to be something you’re passionate about.
Build A Blog
If you’re already a blogger, you’re probably pretty familiar with this step. You’re going to want to use WordPress to get a blog online. You will want a clean and concise theme. You will need a few plugins but not too many. It’s all about getting the right balance of functionality and comfort without going overboard.
At the end of the day, your blog is the lifeblood of your email marketing business. It’s the figurehead of your business. It’s the first impression. It needs to be right.
Build A List
Right, so we’ve got our blog set up how we want it. Now, this is where we separate the boys from the men. Up until now, we’ve just got a regular old blog. No income being generated from it. How do we change all that? It’s called an email list. Email marketing is all about selling a product either you created or someone else created and you’re endorsing. I’d recommend creating your own product, but if you’re just interested in the marketing side of things, earning a commission from someone else’s product can also be quite lucrative.
Basically, to build an email list, you need to collect the names and emails of potential clients. You do this through the use of opt-in forms. You promise a quality, free product in exchange for their name and email address. An example of this is the squeeze page. If you’d like to find out more about squeeze pages, I’ve got a bunch of useful posts on my blog.
Once you start compiling a list of email addresses, you’re half way to making bank online.
Implement A Solid Email Campaign
What are we going to do with all of these email addresses? What’s your email campaign strategy? We’re going to build a relationship, to start with. We need to earn the trust of our subscribers by providing useful and valuable information.
After we’ve done that, perhaps 7 or so emails into the series, we can send the sales letter. This is a sales pitch aimed at converting as many subscribers as possible into buyers. We send them to our sales page and give them good reason to buy our product.
That’s really how email marketing works. It’s real simple if you think about it. How much money you make comes back to how hard you’re willing to work and how bad you want it. All the best.