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All website owners want to know How to get Listed and Rank well in google.

With more than 200 factors at play, site owners need to be aware of the basic things they need to get right in 2011.

It is common knowledge that a higher rank will lead to more visitors, more visitors mean increased potential revenue.

Here are excerpts of a solid piece of content by Websitehelpers.

Everyone who has a website wants it to rank high in the search engines like Google and Yahoo.

If the phrase(s) you’re trying to rank well for aren’t competitive (that is, few other sites are using the same phrase) then getting good placement is pretty easy: Just put the phrase(s) you want to rank well for in the <title></title> tag and in at least one other area on the page. For some reason this isn’t obvious to everyone: I can’t remember how many times someone has sought my advice about how to rank well for some phrase, and I check out their page and that phrase is nowhere to be found! A while back a friend asked me how to get her homepage to rank well for her name, which was unusual enough that she should have been at the top of Google with no problems. After I checked out her page I felt like asking her, “And it didn’t occur to you to put your name somewhere on that page?!” Actually, her name was on her page, but in a graphic. Google can’t read that, they have no idea what words are contained in an image. And her <title> tag just said “Home”. How is Google supposed to know that her page was about Sally Thunderpizza? (Not her real name.)

So anyway, for non-competitive phrases, just put the phrases you want to rank for in the <title> and in the body copy of your page. For example, you should be able to get to #1 in Google within a month for the phrase martian pudding headache. Go ahead, try it.

Okay, but what if your phrase is competitive?

Then you’re going to need to develop some good content for your site, too. Here’s the complete recipe:

• Write a <TITLE></TITLE> tag for each page that accurately describes that page (no more than about 64 characters).
• Try to create two new pages every week. If you can’t do that, try to do one page each week. At a bare minimum, create a new page each month.
• As much as possible, your new pages should be unique, interesting, authoritative, and compelling.If you want to rank well for the phrase electric widgets, then make your site the best resource about electric widgets available.
• Make sure all of your pages are accessible through normal <A HREF> links (i.e., don’t use JavaScript or Flash links exclusively).
• Link to quality relevant sites. After you do so, ask those sites to link to you, but don’t make your link to them contingent on whether they link back.
• Follow standard website design tips and avoid the problems listed on Problem Websites. Your site should be not only attractive, but super-easy to use, and completely free of annoyances.
• Most importantly, purge your mind of trying to think of ways you can “trick” your way to the top of the results.Do NOT think about the specific nuts and bolts of how a search engine will rank your pages. Instead, build good, quality pages for your visitors, and trust that the rankings will follow.

But many webmasters don’t get this.

 They write to me asking such things as:

• How many times should my keywords appear on my pages?
• What’s the optimum ratio of keywords to non-keywords?
• Should I seek links from several PR4 sites or one PR6 site?
• Will doing “X” cause me to rank higher?

Such webmasters are missing the point.

You get good rankings by building a quality site, not by trying to figure out exactly how the search engines rank pages. It’s counter-intuitive, but you get good rankings by ignoring rankingsand focusing on quality. Focus on quality and the rankings will follow. It works the same way in business:

If you focus on the money you’ll probably make less money. But if you focus on creating a great customer experience then the money will follow.

But many of you came here hoping to find tricks, so before you dismiss that, consider this: Your site doesn’t rank as well as mine, otherwise you wouldn’t be here.

You want your site to rank better, which is why you went looking for this article. And my site does rank well, which is why you found it. In other words, I know what I’m talking about. My sites are all over Google and Yahoo for a variety of popular terms. When I tell you the best way to get good rankings is to ignore rankings and focus on building your site, it’s not just theoretical, and it’s not a cop-out: It works, and it works well.

But maybe you figure that you don’t have time to build a quality site, so that’s why you want some easy tricks. In that case, your site doesn’t deserve to rank well. And don’t be surprised when it doesn’t. If you want better rankings, you must make your site worthy of those rankings. Look at the sites that are beating you. Assuming you already have good <title> tags, is your site truly better than the ones which are beating you? If yes, then you’ll probably outrank them eventually. If not, then why are you even trying to get the search engines to give preferential treatment to an inferior site? Make your site better than the rest, and the rankings will follow.

Many webmasters also can’t see the forest for the trees. Google wants them to create quality pages which have certain attributes. Many webmasters mistakenly focus on those attributes rather than the quality of the page. Here’s a good analogy: Years ago scientists found that people who ate more fruits and vegetables and less meat and dairy were much healthier and lived longer, and noted that fruits and vegetables are low in fat.

The proper response then would be to eat more fruits and vegetables. But instead Americans started eating processed low-fat junk food instead, which didn’t do them any good. Google doesn’t want you to fill your pages with crap in hopes of impressing them, nor do they want you to get links from any and everybody. Google wants you to build a high quality website. Why would they want anything else?

As Google says on its philosophy page, “Focus on the user and all else will follow.” Google wants webmasters to feel the same way — that if you build the best site possible, your good rankings will follow. This isn’t the answer that most webmasters want to hear. They want a few simple “tricks” that will rocket them to the top of the SERPs. Sorry, but it doesn’t work that way. Even if that were possible, twenty sites all employing the same tricks couldn’t all fit on the front page of Google.

People seek out my advice about search rankings because they know my sites rank well for a whole host of search phrases. And I promise you I didn’t do anything special beyond what’s listed above. I certainly didn’t worry about keyword density, META tags, submitting my site to the engines, reciprocal link requests, or any other nonsense. I simply tried to build quality sites. In fact, early on I didn’t even consider my search rankings. I just built good sites and then noticed that they ranked well. Really well.

So what attributes does a page need to be considered “quality” by a search engine?

The same things it would need to impress most of us, such as:

• The page is relevant to the terms being searched for
• The page is considered an authority about its topic
•  The page has good, useful content
• The page has been around for a while
• The page is part of a site with lots of information
•  The page loads quickly
• The page doesn’t have a bunch of broken links
• The page isn’t filled with a cheap list of keywords

So ranking well generally means:

• Creating many fast-loading, content-rich pages, with the words you want to rank for on the page and in the <TITLE> tag, and
• Getting links to your pages from other sites, especially from pages similar in content

Truth be told, that is 90% of it right there. Of course there are more details, and that’s why there’s thirteen pages of explanation that follow, but the summary above is SEO in a nutshell. Honest.

Even the high flyers come under flack and are not beyond reproach

Names like Joast de Valk and Tony Robbins, among others, have become synonymous with SEO.

Here is an interesting spin on Getting value for your bucks when using SEO Services.

Tony Robbins SEO Guru?

To get on the first page of Google for some long, obscure, even good-sounding keywords that nobody searches for, and therefore have no competition, is no big feat.  You may be able to get there just with linking, but so what?  You won’t have any traffic to your site since nobody searches for those keywords.  $3,600 for that?  How about $25,000?  No thanks.

Getting on page one of Google for a keyword or search term that people are actually searching for usually requires good content, a bit of on-page SEO, link building and possibly some social buzz.  But before you even start, you need to know much competition there is.  If the competition consists of big, established, highly optimized sites with really good SEO, it will take more than 3 days to rank higher than they do.

But Tony Robbins doesn’t promise you will rank higher than the “big boys” for competitive keywords, he just promises a page one listing for 300 search terms.  For the uninitiated, the difference may not be obvious until you find out that being on page one isn’t really all that helpful.  Being in the top 3 on the search engine results page is what matters.  Listings 4 – 10 get less than 25% of the clicks – combined.  Is it worth paying $3,600 to $25,000 to be in positions 4 – 10 for obscure keywords with zero search volume?

Read more on his site

Contribution by Michael Fleischer

If you want to get to the coveted number one position on Google for your chosen keyword or keyword phrase, you’ll need more than luck. You’ll need a strong understanding of SEO related techniques. You can find many of these techniques for free but it could take you a good deal of time to separate fact from fantasy.

One of the best ways to achieve number one rankings for any given keyword or phrase is through modeling the techniques used by today’s top ranked web sites. Though many of these sites are using a variety of techniques, there is a good deal of overlap between top ranked websites. Here are a few of the techniques they consistently use. These methods can be applied to any website or blog in search of improved rankings.

Researching keywords comes first. Do you wonder how you’re going to reach the number one position? The answer is largely dependent on what keywords you are trying to rank out on top for and how competitive they are. Said another way, if you are trying to rank well for a term that everyone else is trying to rank out on top for, you have a long hard road ahead of you. On the other hand, if you are trying to rank well for a term with little competition, your odds of achieving search engine success go up significantly.

Focus on meta tags. Today, meta tags aren’t weighted as heavily as they once were but that doesn’t mean that they are no longer important. Meta tags provide search engines with information about your website, the content you offer, and many other aspects that can influence your on page optimization. Take the necessary time to develop the right meta tags for your site making sure to reflect the content you provide. This consistency can help improve your rankings.

Make sure your web site is fast to load. Search engines want to make sure that browsers are having a good user experience. Nothing is more annoying than to click on a top search result only to have the page load slowly. Most users don’t have the patience to wait for pages to load and neither do the major search engines. Focus your efforts on fast load times and you will see higher rankings as a result.

Start building those links to your site. If you want to achieve top rankings, others will have to vote for your website. Google has consolidated the voting process into a single number called Google page rank. This takes a number of factors into consideration but is largely dependent on the value of sites linking into yours. The way to improve this number is by having larger, more authoritative sites linking to you. Start a link building campaign and watch your ranking dramatically improve.

Most search engines will never reveal their true criteria for evaluating web sites and generating rankings. We do know however what top web sites have in common when we analyze the number one ranked sites across disciplines. As a result search engine optimization best practices have come to the forefront and can be applied to virtually any website or blog.

Get all the solutions you need at the Internet marketing forum.

Leading advice from now’s top marketing experts. Go to the marketing forum now and get results.

Another fresh and really good read about on page and off page aspects and how it potentially affects your site can be found here

There are “over 200 SEO factors” that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?
Here is the speculation – educated guesses by SEO webmasters on top webmaster forums. Should you wish to achieve a high ranking, the various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed below.

The SEO Rules listed below are NOT listed by weight, and not by any presumed relevance – THAT exercise is left up to the reader!

While all this may seem an insurmountable task, it is no different to our off line world where the only thing certain in life is death and change.

SEO is a dynamic and fluid aspect. Many criticize google and complain about being deleted and penalized.

We need to bear in mind that it is the primary object of google to serve the best possible content to those who query google for information. Are you going to consult somebody who gives you bad advice, or irrelevant information?

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