Now don’t let the words “conversion funnel” intimidate you. A conversion funnel is a representation which lets you envision your prospect’s journey from becoming aware of a product/service to the purchasing or signing up for that product/service. The reason it is called a funnel is that as a marketer you are guiding the customer toward your conversion point.
Wondering how to get a conversion funnel? If you are selling a service or running an e-commerce website, you already have a conversion funnel which is an excellent thing. Now, what you need to do is to optimize that funnel to achieve topmost sales.
Just having an eCommerce website is not enough in today’s date and time; you would need to put in more efforts and strategic planning to attain maximum output. Understand that if you make it easy for the customers to move from the first stage to another, that will turn them into loyal paying customers in no time.
Stages in E-Commerce conversion funnels
E-Commerce conversion funnels are mostly separated into stages. A typical eCommerce conversion funnel might look like this:
Homepage > Category Page > Product Page > Cart Page > Checkout (Conversion)
A very basic funnel conversion can comprise of the following stages –
1. Attraction – It is the very initial stage when the prospect becomes aware of your brand and visits your website. You draw potential customers to your site through various SEO tactics like ad campaigns, directing organic traffic, etc.
2. Activation – It is during this stage that your prospect becomes a lead and starts exploring products on your website. You need to engage with the lead and make sure he doesn’t get confused or disinterested in your products. You can pop up a live chat window to answer any queries your lead might have. Encourage your leads to reach out to you by getting a subscription to your blogs, registering on your website, etc.
3. Purchase / Checkout – Now this is the most crucial stage of all, this is when your lead becomes a customer. Many of the potential customers are first-time visitors to your website. 90% of the first time visitors are not yet ready to buy the product from your website right away. Now, this is when you convince customers to purchase your products by sending reminders and discount coupons.
The funnel is represented as cone-shaped because at every stage, there will be few customers who will leak out. Each and every website is different, and to increase the maximum sales you need to examine your funnel conversion for any faults and rectify them. The real advantage of optimizing ecommerce conversion funnel is plain and simple – to boost up your sales and revenues.
Tips for Optimizing E-commerce Conversion Funnels
By now, you’ve established the significance of the eCommerce conversion funnel, The ultimate goal is to analyze and optimize the conversion funnel in order to improve conversion rates on your website. You can only proceed in the right direction if you are aware of your goal. So here are some tips to optimize your eCommerce Conversion Funnels.
- Learning About Your Audience
The very basic step toward conversion funnel optimization is to know about your audience and understand their behavior on your website. You can use pop up chats and surveys to get an insight into what kind of product they are looking for. There are many tools out there by which you can identify the pages with high exit rates. Understanding and fixing these flaws will help you boost conversion rates and get more customers through funnels.
- Optimize Landing Pages
An effective Landing Page will make it easy for the customer to stay and explore different services/products offered by the website. It is very important to give your visitors a top class user experience. Your visitors should effortlessly find what they’re looking for, and be directed through the transaction process.
- Avoiding Overloading of Information
Overloading information can be your worst enemy. You have a very small window of opportunity to convert a visitor into a customer. The information you present should always look minimal and never be too complicated. Try to present the information to your potential customer in order of importance. Just concentrate on the necessary information at the starting of the customer’s navigation menu, and let the intrigued ones dig in for more.
Increasing eCommerce conversion rate isn’t something which will happen overnight, instead, it will take time, patience and most of all dedication. You can increase your conversion rates, sales, and revenue by analyzing your own data and listening to your loyal customers.